Ah, So That’s Why Oskar Blues Prints a Little Circle on Their Beer Cans

 

By The Denver Egotist / / Jonathan Shikes, aka Colorado Beer Man, today turned us on to what he says is a well known fact (at least in serious beer drinkin circles) about Lyons brewery Oskar Blues’ beer can packaging. “The brewery has long printed a small circle on its cans that most people say is the spot where you can carve a hole to reuse that can as a handy pipe.” Really? The theory is, perhaps, reiterated by Oskar Blues’ post-Amendment 64 Christmas card, recently posted to their Facebook page. Anybody out there intimate enough with the brand to comment on this mysterious, yet intriguing packaging design decision? (BTW, we do not support puns or smoking anything through tin cans.)

Comments

  1. angrybovine December 5, 2012

    well WELL known.
    well WELL known.

  2. The Denver Egotist December 5, 2012

    Well, where the hell have we
    Well, where the hell have we been?

  3. bwell December 5, 2012

    not smoking out of your beer
    not smoking out of your beer can, apparently:)

  4. Jamie December 6, 2012

    I guess this makes me old.
    I

    I guess this makes me old.
    I had no clue. at all.

  5. Anonymous December 6, 2012

    This shouldn’t come as a
    This shouldn’t come as a surprise from the brewery that printed Widespread Panic lyrics around the lip of the can of Deviant Dale’s.

  6. Anonymous December 6, 2012

    Well, I hope everyone enjoys
    Well, I hope everyone enjoys Alzheimers.

  7. Anonymous December 14, 2012

    The artist is Terry Kishiyama
    The artist is Terry Kishiyama … Check out his band, Interstate Stash Express

  8. Anonymous January 2, 2013

    This is an inside joke
    This is an inside joke started by Chris aka the Gubna

  9. Anonymous May 15, 2015

    Tin? Pretty sure that’s
    Tin? Pretty sure that’s aluminum

  10. Jimm 2020 CBMAS December 18, 2019

    I’ve been in the brewing industry for 20 years, and been to hundreds of beer tasting competitions, yet I never saw any of the amazing design work that goes into the beer labels, packaging, merch, taps, websites, and social media being recognized, or celebrated.

    So I decided to build, for the first–time ever in the USA, the Craft Beer Marketing Awards (CBMAS): https://craftbeermarketingawards.com

    Entries are flowing-in from across the country now, but we can use the help of OG craft beer designers like yourself to help get the word out, and to submit their own best work before the January 31 deadline.

    I hope you consider supporting our new initiative so we can look forward to future CBMAS that celebrate what we all do for beer.

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