Backbone Media Appoints Greg Williams as President in New Chapter for Colorado-based Marketing Agency


By The Denver Egotist / /

As Backbone Media celebrates its 25th anniversary this month, Greg Williams — the longtime vice president of media and a partner in the business — has been named the agency’s new president. Backbone represents more than 100 leading outdoor and lifestyle brands, with nearly 120 employees working remotely across the country and out of its offices in Denver and Carbondale.

Penn Newhard, the co-founder and co-president of Backbone, and co-president Nate Simmons will now share duties as co-CEOs. They will both remain highly engaged in the business of the agency. Williams will oversee the agency’s staff and daily operations in his new role. He will also focus on managing the growth and development of the business, which has nearly doubled in size since the beginning of the pandemic.


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