Gigantti Decreases the Brightness of its Ads To Save Energy

 

By The Denver Egotist / /

The largest consumer electronics retailer in the Nordics, Finnish Gigantti (part of Elkjøp), decreased the brightness of all its advertising in order to save energy. Dimming the brightness by 20 percent, is reducing the energy consumption caused by its ads by up to 14 percent. Modern screens, such as televisions, phones and computer displays implement LED technology. Decreasing their brightness automatically lowers their energy consumption. These darker images translate to reduced energy requirements. Simple, yet bright idea from advertising agency SEK in Finland. 

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