The Financial Brand Profiles TDA_Boulder’s Decade-Long Campaign for FirstBank

 

By The Denver Egotist / /

With belts tightening and CMO tenures shrinking, a decade-long client-agency relationship is truly an astounding thing in this day and age. But to have produced consistently excellent creative work over that time is a real testament to Schoenie and his team’s ability to help FirstBank understand the power of zigging in a staid category. Please enjoy a walk down memory lane through some of the campaign greats from over the years, as the bank’s marketing chief and TDA_Boulder creative director  Jonathan Schoenberg reveal the secrets to a successful partnership and share tips other financial providers can use in The Financial Brand.

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