Someone Bought a Huge Billboard to Sell a Cheestring
By The Denver Egotist / /
A giant billboard selling a single Cheestring went up at Toronto’s Yonge-Dundas Square. The stunt, created for Cheestrings by Toronto agency Broken Heart Love Affair to tap into the brand’s fun and playful nature, has so far resulted in over 1,000 serious (and not so serious) offers and 213M (and counting) earned media impressions.
The news media took notice, and media coverage started to come in from outlets including Narcity, CityTV, New York Post, Breakfast Television, Global News and HuffPost. The phone number on the ad directs to an actor, Joey Harlem, hired to play the role of a 48-year-old professional trader named Angel Domingo. One New York-based radio station even offered Mr. Domingo his own show as a trade.
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