MS Society Wins Silver & Gold Telly Awards for #MyMSMoment Campaign
By The Denver Egotist / /
Any person with MS can describe in vivid detail a few key moments in their MS journey, especially those unforgettable moments when their body did something that was completely unexpected, confusing and even scary. For people with MS, these moments mark a point in time when everything changed and when they tell their story these are the moments that take center stage. The in-house team at the MS Society came up with this creative concept because people with MS often use metaphors to describe their experiences that can be difficult to explain in words.
This campaign is about bringing these authentic moments and stories of a diverse group of people living with MS alive in a way that no one’s seen before — through CGI technology, the metaphors are brought to life so that the viewer can experience these moments as close to firsthand as possible. The MS Society won Gold (Branded Content – Craft-Videography/Cinematography) and Silver (Branded Content – Editing) Awards for the #MyMSMoment campaign video at the recent Telly Awards.
Credits:
Mark Serratoni – Creative Director, National MS Society
Elisabeth Doherty – Brand Strategist, National MS Society
Tom Teller – Director, Frame 48
Julian Conner – Editor, Frame 48
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