Samuel Adams Wicked! Packaging from Boulder’s Moxie Sozo
By The Denver Egotist / /
About the new work from Moxie Sozo: The new Sam Adams Wicked stays true to the Sam Adams brand while bringing fresh personality to the category. The packaging introduces a broader, more playful color palette reflective of the craft IPA shelves on which it competes, and the typography lends an “unapologetically Boston” cheekiness to balance the legacy of the brand. Perhaps most importantly, the design system lays the foundation for further Wicked brand extensions.
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