“Black Characters” Amplifying Black Voices


By The Denver Egotist / /

#VozPreta (“Black Characters”) is a digital tool that amplifies Black voices on Twitter by providing Black culture references. Although Twitter allows for tweets of up to 280 characters, people tend to use an average of only 33. The idea of #VozPreta is to leverage that unused space by automatically filling the remaining character count with Black references. When someone starts typing a tweet, the tool recognizes the subject of the text and provides a Black cultural reference that automatically fills in the remaining space. Agency: FCB Brasil. 


Leave a Reply

Your email address will not be published. Required fields are marked *