Corona’s Sunset Billboard Reveals Secret Message


By The Denver Egotist / /

The unique out-of-home build comes to life at golden hour, when light from the setting sun hits the foliage-adorned billboard, creating shadows that reveal a surprise message to passersby. “Corona believes that the best things are made from the natural world. From the natural ingredients we use to brew our beer through to our mission to help more people reconnect with nature, we’re now even extending this thought into our advertising,” said Irini Komodikis, marketing director for Europe at Corona. Agency: Wieden+Kennedy. 



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