ONE Bar Encourages Shoppers to Break from Chalky Protein Bars in New Ads Created by Boulder’s Fortnight Collective
By The Denver Egotist / /
ONE Brands has launched a new campaign to drive awareness and trial of ONE protein bars, which deliver a unique and totally indulgent flavor experience unlike traditional protein bars. Brand marketing accelerator Fortnight Collective created the campaign. The new campaign for ONE showcases its point of difference in an all new way, pitting its flavor and texture against those other chalky tasting protein bars, literally. Explained Matt Kubis, creative director at Fortnight Collective, “This campaign pokes some fun at the taste martyrs in the category who still think that they have to sacrifice their own enjoyment for a bit of protein and choke down bars that taste like chalk.”
About ONE Brands
ONE Brands knows that protein bars don’t have to taste like chalk, and we’re proving that great taste and good health are not mutually exclusive by delivering anytime, anywhere protein bars in decadent, totally indulgent flavors. Each core ONE Bar is packed with up to 20 grams of protein, and each ONE PLANT bar provides 12 grams of plant-based protein—all while containing 1 gram of sugar or less. ONE Brands is committed to offering exceptional taste, superior texture and functionality—and no compromises—through in-house research and recipe development. ONE Bars are perfect for breakfast, lunch, on-the-go snacking, post-workout recovery or “just because.” The roster of 20 powerfully delicious ONE Bar core flavors is available at Amazon, Vitamin Shoppe and gyms across the country, as well as Walmart, Target, Kroger and other top regional grocers. ONE PLANT bars are available at Amazon and select, Vitamin Shoppe, Target, and Sprouts stores. Congratulations, You’ve Found the ONE.
Credits:
Client Name: ONE Brands
Campaign Title: Chalk
Execution Title(s): Bro & Spin
Agency: Fortnight Collective
Chief Creative Officer: Adam Chasnow
Creative Director(s): Matt Kubis
Copywriter(s): Rebecca Schepps
Integrated Producer: Kelly Yach
Account Service Director: Kelly Yach
Planner: Brian O’Connell
Production Company: Steve Unlimited, Santa Monica, CA
Director: Micah Perta
Executive Producer (production company): Brian Etting
Producer (production company): Zachary Green
Post Production: Cutaway Creative, Englewood, CO
Editorial Company: NOW Corporation New York, NY
Editor: Jessica Farmer
Music Company: JSM Music, NY, NY
CEO/CCO: Joel Simon
Sound Design Company: Soundspace, Boulder, CO
Sound Designer: Matthew Polis
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