By The Denver Egotist / /
LRXD’s latest campaign for Friday Health Plans celebrates the independents and go-getters who buy their own insurance. In a time when the freedom to work and live how you want is more important than ever, this campaign strikes a poignant cord for those without a 9-5 or corporate plan.
The spot was filmed on a custom-built set using a one-shot technique to highlight the Friday customers who live the lives they want, without worrying about where they’ll get their coverage. This includes freelancers, tradespeople, medical professionals, stay-at-home parents and more. It was directed by LRXD’s in-house director Jonas Mayabb.