Denver’s Cactus Creates New Campaign For Long-Time Client National Emergency Responder Organization
By The Denver Egotist / /
For many, the holidays are a time when mental health issues are heightened. That’s especially true for our country’s first responders. A new print/digital campaign, created by agency Cactus for long-time client Responder Strong — the national emergency responder organization and its ResponderStrong.org — offers help through the mental health/wellness platform that addresses the specific needs of the emergency medical, EMS, law enforcement and fire service personnel.
The four design-driven ads show all of the tactical gear police, fire, ambulance and hospital first responders need to do their jobs. In a separate box is an image of a cell phone with ResponderStrong.org and the copy “Use this tool to take care of yourself. Recover and recharge and at ResponderStrong.org.”
“To develop this campaign we first talked with first responders — one of the most common links we heard between firefighters, police and medics was how important their tools and equipment are,” Norm Shearer, Partner/CCO, says. “We knew that by equating their own minds to their valued tools and training we could get them to pay attention to the biggest priority on the job, themselves.”
The well-being platform for emergency responders was developed by Grit Digital Health, Cactus’ sister company that focuses on creating behavioral health and well-being solutions through design and technology. ResponderStrong.org personalizes well-being for each user by tailoring its content to the specific needs of users, ranging from serious discussions and information around topics like depression, suicide, alcohol/drug addiction to more wellness-focused insights around managing stress, chronic pain and leadership techniques. Another key component is its series of “reality checks” — personal assessments that can offer some guidance into where help may be needed and how to get it.
- Art Direction