By Egotist / /
Fueled by unprecedented digital and CTV market growth, Boulder-based Brandzooka is launching a national large-scale marketing campaign to promote its self-service digital ad-buying platform. Brandzooka gives brands and agencies of any size equal access to the premium digital marketplace that only the largest brands in the world had access to historically.
Brandzooka’s spot features “Dave” — your annoying business competitor who’s bragging from his hot tub how he uses Brandzooka to reach more eyeballs and save money. The full campaign consists of :60, :30, and :15 video spots and accompanying banner and digital audio assets. Using Brandzooka’s own digital distribution platform, the spots will run on premium CTV channels like Hulu and on premium digital and mobile online inventory. Boulder marketing agency Fact & Fiction did the original script and concepting. Denver production company Lumenati handled the production.