Generation Wild Shows How the Outdoors Transforms Kids Back into Kids Again – Via Sukle + Futuristic Films


By The Denver Egotist / /

We’ve all seen it happen: not enough time outdoors can turn kids into monsters. Futuristic Films teamed up with Great Outdoors Colorado (GOCO) and Sukle Advertising to create a spot inspired by the transformative power of nature. Using classic horror filmmaking techniques, Futuristic director Elizabeth Orne invokes tension and mystery through a nuanced introduction to the monster — setting the stage for an endearing ending. In addition to TV, social, digital, and outdoor, the campaign also features a great list of 20-minute activities that kids can enjoy all year long. Learn more at

Director: Elizabeth Orne 
DP: Brian Lannin
EPs: Sarah Liles, Christian Silberbauer
1st AC: Tod Boyle
Art Director: Susan Petersen
Prop Master: Scott Reid
Gaffer: Jesse Jaco
Key Grip: Mitch Stelling
Costume Designer: Jim Ojala
Wardrobe Stylist: Bonnie Stauch
Senior Producer: Michon Schmidt
Account Manager: Leigh Ann Bauer
Senior Copywriter: Jeff Schuller
Senior Art Director: Rachel Hickey
Post Producer: Post Producer: Kari Jo Faulhaber
VFX: Alkemy X
Edit: Matt Wade
Color: Jonnie Sirotek 
Sound Design: Coupe Studios, custom score by Craig Deleon 


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