By The Denver Egotist / /
Changing an internal company culture only happens with authentic participation. So, LRXD made a book that requires it. Fold outs, connect-the-dots and other interactive devices were employed to get the Westerra team eager to absorb their new ethos. The content was written and designed to provide real-life ways to bring the new company culture to life — and it’s clear from the first page of this pop-up book that it isn’t your typical employee handbook.