By Egotist / /
These aren’t your average cocktails. They’re frozen cocktails in a form built for fun — “Freezer pops.” Good Conduct differentiates these (drinks?) from sad, stressed or boring drinking occasions by telling you how and when you should consume them. “For Good Times Only” is the first-ever campaign for SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC.
The campaign takes a 360 approach in bringing national awareness to the brand establishing SLIQ as the leader in the emerging hard freezer pop category. Running nationally, the campaign encourages consumers to level up the fun with a hard freezer pop, executed through a series of videos, OOH placements, truck wraps and supporting social content.