By The Denver Egotist / /
We never knew this, but Brazil is a continental country where a lot of people die in traffic accidents every day. People in big cities see awareness campaigns about the issue, but Brazil is big — so outlying areas don’t get advertised to.
In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet — one of the largest in the country — into media, starting an initiative able to travel for miles and reach far more distant areas than usual.
Created by Agencia Africa, the semi-trailer portion of the trucks containing Budweiser, Corona and Stella Artois brand products remained the same, the truck cabins where the driver sits were covered with images of the company’s non-alcoholic drinks, such as Pepsi, Gatorade and Lipton, along with a very clear and fundamental message to save lives: “where there is a driver there can’t be alcohol.”