By The Denver Egotist / /
SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC — a subsidiary of the world’s leading freezer pop manufacturer, The Jel Sert Company — has signed brand new agency, Good Conduct, as their creative agency of record to launch their innovation. SLIQ is a new entrant into the emerging alcoholic freezer pop category and aims to make waves with a national launch late spring and summer in 2021. That’s right, alcoholic freezer pops. The classic form of the freezer pops you remember as a kid, now in adult form — with three core products: Vodka, Agave, and Rum.
“We’re excited to be working with Good Conduct to bring the SLIQ brand to life on a national level in a big way. Their mindset of tapping into consumer truth to build brands for long term advocacy versus short term flashes will help establish SLIQ as the premium alcoholic frozen refreshment for years to come,” said Gavin Wegner, Senior Brand Manager for SLIQ Spirited Ice.
Good Conduct recently opened its doors for business this year as a creative agency located in Denver. The partners — Travis Reeb and Rob Lewis — come from 15+ year careers from agencies like CP+B, Deutsch, Victors & Spoils, and most recently departed together from the leadership team at Fact & Fiction, in Boulder.
“We’re thrilled to have SLIQ as our first client. They’re brand new, but backed by a rich history and a ton of experience. Something we can relate to as we start our agency. It’s a little scary, super exciting, but at the same time such a simple, kind of slap-your-forehead idea. We see nothing but success for SLIQ in the future, something that we can help fuel, and hope to emulate with the agency,” said Rob Lewis, Partner and Creative Director at Good Conduct
Good Conduct will handle all creative responsibilities for the brand with a main focus on digital video, paid and organic social content.