By The Denver Egotist / /
The mark was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 ‘pyrodrones’ launching hundreds of fireworks in a synchronized artistic display — igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously.’
Here’s more on the design: Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.
In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’ — and no other brand unveiling will ever compare.