Melbourne Agency Launches Pure Sh*t to Help Make 2020 Stink a Little Less


By The Denver Egotist / /

In a bid to see “some good shit” come out of the whopper that was 2020, Pure Sh*t has launched out of Melbourne as a completely organic, dry, odorless manure with 100% of profits given to those deeply affected by the events of this year.

The powerful poo is the brainchild of Melbourne creative agency Gen C, which said it wanted to find a way to give back to those who have been affected by the sh*t show that is 2020, spending the last four months developing the brand from scratch. This excellent promo video accompanies the release. 


  1. Pick December 19, 2020

    Is there any original material in Haliwood or is it HALiwood?

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