TIME Replaced Its Logo on the Cover for the First Time in Its Nearly 100-Year History


By The Denver Egotist / /

Few events will shape the world to come more than the result of the upcoming U.S. presidential election. As Americans decide if it’s time to reach for a reset button of our own, this issue of TIME includes a special report on the closing days of the 2020 campaign. To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, the publication has for the first time in their nearly 100-year history replaced their logo on the cover of the U.S. edition with the imperative for all of us to exercise the right to vote. The illustration is, of course, from Shepard Fairey. You can read more about TIME’s latest issue and thinking here


  1. danlehman

    danlehman October 23, 2020

    I’m stuck on the serifs having drastically different thicknesses. Has their original wordmark always been that way too?

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