By The Denver Egotist / /
Happy to see these agencies conquering, despite the odds.
:: King’s Hawaiian has named the Sterling-Rice Group as its first food service agency-of-record. SRG will work with King’s Hawaiian to drive growth in the foodservice industry, creating irresistible new ways for consumers to experience the variety of King’s Hawaiian delicious products away from home.
:: LRXD has won two new assignments: MegaFood and Westerra Credit Union. The shop will serve as lead agency for MegaFood, which has a direct-to-consumer and a public relations agency, and as AOR for Westerra Credit Union. Both accounts were won in competitive pitches.
:: Wholesome, the leader in organic, Fair Trade sweeteners, has named Boulder-based creative agency Fortnight Collective as its Agency of Record. In this role, Fortnight Collective — which was just named one of Adweek’s Fastest Growing Companies in 2020 — will be tasked with building creative campaigns to generate greater consumer awareness of Wholesome’s 20-year commitment to selling high-quality sweeteners and supporting farmers.