The Paralympics Through the Eyes of the World’s Fastest Blind Sprinter

By The Denver Egotist / August 28, 2020 /

“Wait for the greats” is the first campaign created by Adam & Eve/DDB for the International Paralympic Committee. It aims to continue the momentum and keep the spotlight on Paralympic athletes despite the Tokyo 2020 Paralympic Games being postponed until 2021 due to the Covid-19 pandemic. The ad gives viewers a first-person taste of what it is like to run a 100-meter race as a vision-impaired sprinter. 

Via