#SiteLaunch: Moxie Bread Co. – Via Denver’s Cognoscenti Creative
By The Denver Egotist / /
Based in Louisville, Moxie Bread Co. is a beloved Boulder County bakery that has achieved national recognition for its eye-catching pastries, rowdy pizza nights and exclusive use of organic, heirloom grain. This spring, in addition to celebrating the bakery’s fifth anniversary, founder Andy Clark expanded Moxie’s operations with two new grain mill concepts in North Boulder: the public-facing Moxie Feed & Seed and the non-profit 501(c)3 wholesale Mill Site.
Yet, after years of runaway success, Moxie’s out-of-date website failed to represent the quality of the bakery’s award-winning loaves or heirloom grain ambitions. Having previously worked with Lauren and Carly DeFilippo (the co-founders of Denver-based creative studio Cognoscenti Creative) on two editorial articles for Life & Thyme magazine, Clark recruited the pair to develop a brand new website — including fresh photography, brand storytelling and updated functionality to support his growing business.
The result is a modern digital presence that reflects the warm hospitality of the Moxie team, while also spotlighting the awards, honors and overarching mission of the bakery. In addition to crafting a streamlined sitemap, minimalist layout and fresh content for the site, the Cognoscenti Creative team also worked with Clark to reduce unnecessary phone calls and customer communications. By streamlining online ordering and developing comprehensive FAQs, the new website not only sells the story of Moxie, but also provides the bakery’s leadership team with more time to focus on their ambitious operations.
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