Get Out of Your Writing Rut with Wash-a-Pig

By The Denver Egotist / July 21, 2020 /

Inspired by an exercise he developed to help loosen up his art director partners before brainstorming (and teach them to write better ad copy), creative director Todd Turner created Wash-a-Pig — a copywriting game filled with 5,184 writing prompts to kill creative block. 

Why the name? From Hey Whipple, Squeeze This by Luke Sullivan:

Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a pig in the first place.

We highly suggest it for the writer in your life. Buy it here.