Humanaut and Boulder Consultancy THRU Launch the LIV Project to Combat Youth Suicide
By The Denver Egotist / /
New, local purpose consultancy THRU — along with creative production studio Humanaut — have launched The LIV Project with a pair of initiatives aimed at turning the tide on youth suicide. The initiative was designed to reduce suicides among 12- to 24-year-olds and help families and friends connect and communicate. The program, which was envisioned as “a creative collective creating experiences, games and products aimed at championing fearless communication,” provides tools to eliminate the stigma of mental-health issues and reverse the soaring suicide rate.
The initiatives that are part of the program include:
“LIV” — A documentary short about the inspiration for The LIV Project. In the film, narrator Tess Kunik speaks directly and passionately to her younger sister as we relive Liv’s brief, creative life in videos and music. (19-year-old Olivia Kunik died by suicide in 2019.) LIV will be available for limited private screenings only through July 15. To sign up for a screening, go to TheLIVProject.com for more information.
The Game That Goes There — The horrifyingly hilarious party game where players have to guess which messed-up thought was yours. And you find out everyone is really a scared, lonely, on-edge, chemical soup of emotions, pretending to be okay, just like you! The game is designed to spark real and honest discussion and normalize the uncomfortable thoughts that can lead to suicide and gives people an opportunity to be heard and get help if it’s needed. he Game That Goes There is available for purchase at TheLIVProject.com.
“The film is the whole inspiration for the company — it’s the story of Liv’s life and death — and then the game is really meant to spark the conversation about those uncomfortable, dark and never-discussed thoughts we all sometimes have,” explained David Littlejohn, Humanaut’s co-founder and chief creative officer.”
The LIV Project seeks even more creative collaborators to produce future ideas to champion fearless communication. The project will permeate global pop culture by teaming with popular musicians, partnering with video game makers, and launching a youth ambassador program. “We know fearless communication helps prevent suicide and promotes healing,” said Jim Moscou, co-founder of THRU. “And we know creativity and product innovation are the most powerful forces on the planet to accelerate change. The LIV Project mashes these two ideas together in an original, exciting way.”
Profits generated from products or intellectual property will be shared with partner companies and creatives while The LIV Project rolls its share of the proceeds back into product development to create a sustainable system of content and ideas to funnel into future communications aimed at reducing youth suicide.
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