Boulder’s WorkInProgress Promotes Nescafé GOLD and RICH Across Canada

By The Denver Egotist / July 1, 2020 /

WorkInProgress has completed a pair of campaigns for the Nescafé GOLD and RICH brands for the Canadian market. The GOLD work supports in-home specialty drinks — such as lattes, cappuccinos and mochas — and shows viewers that the coffee escape they look forward to in their day can happen in the comfort of their own homes. 

Whereas, WIP’s creative for Nescafé RICH is designed to communicate that the brand is now available in single serve coffee on demand — and that this should make you excited to use your single serve coffee maker again, even if it does require an awkward conversation with your neighbor.