Playboy Wants People To Practice Safe Six In Humorous New PSA For Social Distancing

By The Denver Egotist / June 11, 2020 /

Playboy has released a playful PSA campaign encouraging continued safe social distancing behavior, even as shelter-in-place orders continue to lift throughout the country. Created in partnership with Austin creative agency, Preacher, “Practice Safe Six” plays off six age-old high school sex education tips updating them to apply to the current social distancing recommendations.

The messages are loud, clear, and saucy– as one would naturally expect.

Playboy unleashed the campaign on its over 15 million followers across social, on Instagram, Facebook, Twitter, online at Playboy.com and on linear TV. The PSA campaign also promotes Playboy’s commitment of a one-for-one donation for each Playboy branded reusable mask sold, benefiting Special Service for Groups — a health and human service organization serving the homeless, elderly, and other vulnerable communities during the COVID-19 pandemic.

“When the Preacher team pitched us the concept, we immediately loved it,” says Playboy CMO Rachel Webber. “A cheeky PSA ripe with innuendos is the perfect playful way to encourage our audience to be safe and protect each other and themselves, and the wink to the clichés of a high school sex-ed class are a nice nod to some of our other initiatives to reinvent the way we talk about sex as a society.”