Progressive’s Motaur Views a Herd

 

By The Denver Egotist / /

The Motaur — the mythical half-man, half-motorcycle introduced last year by Progressive — rides again in this new spot. “A visual manifestation of the core customer insight that motorcyclists often feel at one with their bikes,” the Motaur is a way for Progressive to celebrate this often misunderstood community of riders. 

Although the work was shot before the pandemic, all post-production took place remotely over the past several weeks. The post production alone took approximately 3,400 hours to bring the vision of the herd to life. Agency: Arnold. Production partners: Dummy, Arcade and The Mill. 

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