Point Your Cell Phone at the Moon to Unlock Pearl Jam’s New Song


By The Denver Egotist / /

Pearl Jam is demonstrating the creativity they’re sinking into their new album Gigaton with an augmented-reality experience you can unlock via the band’s web app. Visit moon.pearljam.com on your phone to unlock the fun. Make sure you’re outside where you can capture the moon in your cellphone camera — and you’ll trigger onscreen animations around and over the actual moon, timed with a preview of the new track, “Superblood Wolfmoon.” Fans will also be able to access a preorder page for the single ahead of its release next Wednesday. Universal Music Group and creative studio Powster teamed up to create the experience. 


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