By The Denver Egotist / /
Egg Strategy, the global strategy and innovation firm founded in Boulder in 2005, has moved its Colorado headquarters to Denver. The quiet powerhouse of a company, whose client list includes names such as GlaxoSmithKline, Danone and JD Edwards, is gearing up to take charge of an expansive new space in the SugarCube Building. With this strategic move, Egg hopes to capitalize both on its own rapid growth and Denver’s. Egg also has offices in Chicago and New York City.
This move is just another example of the intentional investment Egg is making as it kicks off the next decade. “We’re going to where the growth is to make it easy to attract top talent and to put us in closer reach to the consumers at the heart of our human-centered process as well as the clients we serve. Over the years, we’ve learned a lot about how to build a space to support the unique demands of delivering insight-driven, strategic and creative work,” says Egg’s President, Matthew Singer. Modeled after Egg’s hugely successful Chicago office, the new Denver base will have flexible work zones to support observation and conversation with consumers, as well as fuel collaboration and ideation workshops with both internal and client teams.
Christopher Wilshire, Egg’s CEO and Founder, has always prioritized design and evocative architecture as an integral part of the firm’s experiential deliverable. “With every office we’ve opened, we’ve seen a revitalization of the creativity, innovation and engagement we share with our clients. Collectively, we know that our context shapes and amplifies our thinking. This new office is designed specifically to work both pragmatically and emotionally to elevate our work and foster the sense of community and culture that is uniquely Egg.”
Egg officially settles into its new office space in the SugarCube Building on February 4th.