Denver’s Cactus Implores You to Do What the Senate Couldn’t


By The Denver Egotist / /

Cactus has launched Citizen Impeachment 2020 — a get-out-the-vote content campaign designed to remind Americans that although the U.S. Senate didn’t have the votes to find a corrupt president guilty, its citizens still have the power to do just that at the polls on November 3.

“Right now, there is no brand that is more important than Brand USA. American democracy matters, and we will always defend and promote it,” declared Cactus founder and CEO Joe Conrad. “The current president is damaging the brand, and like any bad CEO of a publicly owned company, he needs to be fired. Citizen Impeachment 2020 is a chance to remind politicians that the people have the power, and on Nov. 3, they will send that message loud and clear.”

The campaign launches with a campaign video and mobile billboards in Washington D.C. with bold creative that states, “If the Senate won’t, we will” and “Grab him by the vote” with the Citizen Impeachment 2020 logo and a call to “Vote on November 3.”

The campaign website makes it easy to register to vote and it also encourages individuals to help get out the vote. People are encouraged to create their own influencer campaign using a wide array of creative and advertising assets they can download for free along with a playbook for how to launch their own personal campaign. People will find downloadable materials such as bumper stickers, yard signs and campaign literature. Citizens are encouraged to participate in the effort by recruiting others from their network and communities to join the movement.

The most creative minds in the world are encouraged to participate. Members of the creative community and all citizens are invited to submit art, music, film, words and other expressions of creativity, all of which will be showcased in a gallery designed to inspire. In the call for creative content, Citizen Impeachment 2020 allows people to use their artistic voice to articulate why they think President Donald Trump should be impeached by the public. The project is also designed to help people channel their frustration and anger about this politically-driven process and direct their energy and talent to create a voice. 

“The tone of this campaign is serious, direct, profound, provocative and most of all, participatory. We aim to remind all voters that if they lead, the politicians will follow,” said Conrad. 

Agency: Cactus 
Founder and CEO: Joe Conrad
Cactus Partner, CCO: Norm Shearer
Creative Director: Jeff Strahl
Art Director: Julia Muell and Hailey Simon
Copywriter: Megan Lange, Will Patterson and Joe Conrad
Production Director: Brooke Woodruff
Creative Technology Director: Andrew Baker

Design & Animation: Spillt
Audio Production: Coupe Studios
Voice Talent: Marcus Waterman | Agent: Josh Miller, Go Voices
Media: Lisa Hubbard, Katie Harker, Jaime Larin, Lauren Hutchings
Print Production: Julie Mimmack
Production Art: Mark Tanner
Social Media: Kelsey Arline Peterson. Laura Peuquet


  1. Dut February 10, 2020

    Like that animation/vid. Nice job Cacti

  2. James Carville's Head February 13, 2020

    While I appreciate this campaign on a creative level, and give the excellent folks at Cactus props for making it happen, it comes across as liberals speaking to liberals. Even includes the same type of headlines I’ve seen posted from the women’s march and other political rallies, which for the most part, is a liberals speaking to liberals gathering. One I fully support, by the way.

    Don’t get me wrong, I’m no Trump supporter, but pointing and yelling at the bully clearly is not the most effective mode of persuasion. See the 2016 election for quantitate analysis. It’s such low hanging fruit. My conservative friends and family have absolutely no problem with Trump’s behavior both inside and outside of the White House, and pointing it out certainly isn’t going to change anyone’s mind. They know. They don’t care.

    I’d love if Cactus could approach this more from a higher hanging fruit strategy. Maybe start with policy? Healthcare, wage growth, climate change, clean energy, justice reform. I do love the idea of a citizen impeachment though. But what if citizens could impeach bad policy? Impeach Climate Denial. Impeach Tax Cuts For The 1%. Impeach Transgender Military Bans. Let’s not just attack Trump, let’s attack his ideas. His policy. His misguided direction for the country. After all, you can’t attack someone who is incapable of shame.

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