A Canadian Wine With an Irish Name Made by An Austrian and an Italian


By The Denver Egotist / /

The rich, beautifully shot spot chronicles the journey of Niagara-based winemaker Inniskillen from its early 1970s origins through to its later success on the international stage. Toronto agency Bensimon Byrn worked closely with the families of the Inniskillin founders to ensure they got the details just right: From the partners’ first meeting, to being denied a license, to their win over a French Beaujolais in a 1975 tasting competition. Inniskillin has the type of compelling backstory that makes it ripe for this kind of cinematic story-telling approach.


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