By The Denver Egotist / /
The Amazon Rainforest Conservancy (ARC) has launched their first-ever holiday initiative. Created by agency Zulu Alpha Kilo, the campaign recreates the classic Yule Log Fireplace channel using real footage of the Amazon burning to draw attention back to the fire that really matters this holiday season — the burning Amazon Rainforest.
Though the issue was a hot topic in the summer, the Amazon fires have slowly begun to fade out of the news. To bring this issue back into newsfeeds, the ARC will be broadcasting the #RainforestFireChannel across social media. They will livestream the footage to parallel the fact that every second, the Amazon still burns. The idea is for people to participate, not only by donating, but by sharing the channel themselves.
To get involved, visit the rainforestfirechannel.com to donate and share the livestream to your social channels.