By The Denver Egotist / /
The Massachusetts State Lottery wants to show people firsthand what the money they’ve generated for their communities and towns actually looks like. Tapping into MA resident’s immense state pride and championing a dual “State of Winning” — where both players and communities win — the campaign kicks off with an installation demonstrating the heft of $1 billion.
During the morning hours of October 28, a team of security guards and trucks pulled into Boston with pallets of $20, $50 and $100 bills totaling $1 billion (it was mock money). A massive structure (40ft x 26ft x 8 ft tall) was built using the pallets of money, creating the shape and topography of the state of Massachusetts. Signage onsite shared information on how the $1 billion is used across the state and in local communities. Agency: Connelly Partners. Production Company: ELEMENT.