By The Denver Egotist / /
Brooklyn-based Offline makes non-GMO, organic, all-natural, gluten-free, vegan, kosher, non-psychoactive, CBD-infused gummies, juices and teas to help you sleep better. Offline wants you to see you well-rested and they’re working hard to bring back the nap.
With this position in mind, Berger & Föhr designed the Offline identity system based around the notion of the “resting” letter “O,” art directed the visual brand campaign and designed Offline’s product packaging. Channeling the peace-loving, nappy-time vibes of Bob Ross, they commissioned artist Pointy Features (aka. Dan Leak) to watch Bob Ross episodes and recreate the paintings. Every package lists the episode in which the painting was created so you can mellow out and paint your own.