CPB Boulder Continues INFINITI’s ‘Luxury Should Be Lived In’ Campaign for Brand’s 30th Anniversary


By The Denver Egotist / /

For decades, the luxury automobile category has portrayed sophisticated solutions for the privileged few. Last November, INFINITI began rolling out a modern take on this longstanding and stifling tradition, declaring “Luxury Should Be Lived In” and encouraging drivers to enjoy all luxury has to offer without sacrificing the authenticity of real life.

For the brand’s 30th anniversary and its annual Winter Sales Event, INFINITI continues the “Luxury Should Be Lived In” campaign with a series of commercials and social videos showing drivers enjoying the new “Edition 30” INFINITI SUVs in real life winter scenarios, even if those events happen to include surfing.

The recently-released song, “50 Foot Woman,” by British psychedelic soul sensation Hannah Williams & The Affirmations, appears in all of the spots, social and radio for the Infiniti Winter Sales Event. Agency: CPB


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