Society of Professional Journalists Trademarks ‘Fake News,’ Sending Trump Cease & Desist

 

By The Denver Egotist / /

The Florida Pro Chapter of the Society of Professional Journalists, America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like.

In addition to filing for a trademark on the term, SPJ Florida Pro Chapter will be sending out cease and desist letters to frequent abusers of the term — including President Trump. They’ve launched the initiative with a tongue-in-cheek video explaining the stunt.

The launch video drives to FakeNewsTM.com — which has tips on how to spot actual fake news and what journalists are doing to ensure they report the truth. The project was created in partnership with Calgary-based creative agency WAX.

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