Boulder CBD Company Charlotte’s Web Partners with Shepard Fairey’s Studio Number One for Awareness

 

By The Denver Egotist / /

In a new effort that brings marketing and activism together, Charlotte’s Web is using art to ask Americans to educate themselves about CBD — and moreover, to champion the right to choose quality natural options. The art activation is a super-sized rendering of a hand holding a cannabis stalk and the call-to-action “Trust the Earth.” The piece was created in collaboration with Shepard Fairey’s Studio Number One. 

Williamsburg was chosen for the launch because it has earned a reputation as a forward-thinking, pioneering community. The rollout continued in Chicago, Los Angeles and Washington D.C. Charlotte’s Web’s campaign hopes to knock down barriers and open doors to the power of cannabis for health. You’ve got our vote. 

Comments

  1. buzzkill October 10, 2019

    The criminalization of marijuana is of course wrong, but this tag line completely misses the mark. “Trust the Earth”, seems to argue that anything you can pick from the ground you can thoughtlessly put into your body. Obviously some plants are poisonous, and obviously some ways of using marijuana/cbd are harmful, i.e. chronic use by smoking. Imagine someone holding a tobacco leaf under the same banner — that’d be just as natural.

    More forethought is needed in this category.

  2. Echo October 10, 2019

    That was also my first thought. Saying something is “natural” or “from the earth” doesn’t make it better, or better for you. Sell it on its benefits, not its “natural” origins.

  3. Hippie October 10, 2019

    The Earth gave us snakes and fuck those things.

    Also, don’t ask me to educate myself on an issue like CBD. If you want me to care, do the legwork yourself.

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