By The Denver Egotist / /
In a new effort that brings marketing and activism together, Charlotte’s Web is using art to ask Americans to educate themselves about CBD — and moreover, to champion the right to choose quality natural options. The art activation is a super-sized rendering of a hand holding a cannabis stalk and the call-to-action “Trust the Earth.” The piece was created in collaboration with Shepard Fairey’s Studio Number One.
Williamsburg was chosen for the launch because it has earned a reputation as a forward-thinking, pioneering community. The rollout continued in Chicago, Los Angeles and Washington D.C. Charlotte’s Web’s campaign hopes to knock down barriers and open doors to the power of cannabis for health. You’ve got our vote.