Is the World Finally Civilized Enough for a Natural Deodorant?


By The Denver Egotist / /

All-natural deodorant maker Purelygreat has launched an online campaign set in the dark ages that stars two peasants who complain about the odors of the era and wonder how to solve the issue. Of course, Purelygreat has the answer — perfect for this modern time in which we live. Developed and directed by Pete Henderson of Toronto-based production company Someplace Nice. 


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