Colorado Agency F4D Studio’s Campaign Focuses on Disconnecting from Technology and Reconnecting with Nature
By The Denver Egotist / /
Being tethered to work is an unfortunate reality for employees in 2019, especially in the creative field. This adds an intense amount of pressure for those seeking a healthy balance of a happy life and sustainable work environment.
As screens have become more synonymous with daily life, especially with the “content creation generation,” F4D Studio is hoping to make people more mindful of the need to put down the phone, step away from your desk and explore life disconnected in their new #SetYourStatus campaign.
To kick off the campaign, F4D Studio documented three activities: mountain climbing, mountain biking and whitewater rafting. These activities focused on a central character who starts the story by setting their “status” to the activity.
F4D’s hope is to inspire everyone to reconnect with nature in whatever way brings them happiness — and challenge creatives to design a world that is less reliant on technology and more reliant upon self-fulfillment and healthy activities.