Children’s Hospital of Colorado Wants You to Know Your Kids Are Not Just Mini Me’s


By The Denver Egotist / /

In a child’s emergency situation, parents automatically think “where’s the nearest hospital?” Children’s Hospital Colorado wants to change that to “where’s the nearest children’s hospital?” The hospital is debuting a PSA campaign to educate parents about the physiological differences between adults and children. In the spot, kids point out the differences, like faster heartbeats, immature immune systems and smaller blood platelets — and that because of these differences kids need incredibly different care. 

New York-based Fig, which rebranded from Figliulo&Partners last fall, was hired as the brand, creative and media AOR for Children’s Hospital Colorado back in February, with the goal of elevating the medical network’s reputation. How do you think they’re doing?


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