By The Denver Egotist / /
With the launch VJ’s of Tourism Santa Fe’s new campaign, audiences will “see the city different” from the vantage point of social influencers on their first-time experiences there. Uncover Your Different channels the perspectives of influential photographers and creative professionals Jules Davies, Elliot Ross and Jay Carroll. Davies and Carroll also served as talent in the campaign as they discovered Santa Fe and the surrounding area. The work comes to life through print, connected TV, and organic and paid social media nationwide on an approximate 2020 budget of $1.5 million.