By The Denver Egotist / /
In its first-ever advertising, breaking this summer, The National Golf Foundation aims to bring new golfers to the game. The campaign, titled “Welcome2Golf,” includes two TV :30s, three print full pages, and new microsite — welcome2golf.com . It’s TDA_Boulder’s first work for the new client.
The campaign is not about the golf you think you know. Instead, it mocks the game’s stereotypes and highlights some of its less known guilty pleasures. And the target audience is not who you might think of as likely golfers either. Individual ads are addressed to day drinkers, rec-league athletes, stoners, women. Let’s swing some sticks.