State Farm Celebrates the Impact of Its Employees’ “Good” Deeds


By The Denver Egotist / /

To demonstrate the power of collective good, State Farm is challenging all agents and employees to do 100 acts of good in advance of its 100th anniversary in 2022. The intent of these individual small actions is to have a collective big impact in local communities.

In DDB Chicago’s execution, the story is told through an escalating friendly competition between coworkers, showing them going to greater lengths to top each other’s good as they work to meet the 100 acts goal. 


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