Jimmy John’s Wants To Buy You A House So They Can Deliver You A Sandwich in New Campaign from Boulder’s WorkInProgress
By The Denver Egotist / /
In February, Jimmy John’s was the first chain to declare that it would never authorize third-party aggregators, such as Uber Eats, DoorDash and Grubhub, to deliver its sandwiches — since those services don’t meet Jimmy John’s high standards for efficient, reliable, affordable delivery. While the $13 billion third-party food-delivery market is growing, 35% of customers say they have experienced a problem with deliveries and 76% hold the restaurant partially responsible for those errors.
To illustrate that commitment an bring attention to their Freaky Fast delivery, Jimmy John’s has announced the “Home in the Zone” Contest — which will give one Jimmy John’s superfan a home in a delivery zone so they can finally get a Freaky Fast and Freaky Fresh sandwich delivered. The contest and national campaign, created by WorkInProgress, come on the heels of the company’s commitment to only deliver within five minutes of each of its stores — the “Sandwich Delivery Zone” — in order to maximize freshness.
Jimmy John’s fans who live outside any of its 2,800+ Sandwich Delivery Zones across the country will be eligible to enter the “Home in the Zone” Contest. The winner, who will be selected based on a written entry, will win up to $250,000 towards the purchase of a new home inside a Jimmy John’s Delivery Zone of the winner’s choice. The Contest will run from August 12th through October 4th, 2019.
“Jimmy John’s would rather buy someone a house than deliver them a not-fresh sandwich,” said Partner_Creative at WIP, Matt Talbot. “If that isn’t a commitment to being Freaky Fast and Freaky Fresh, I don’t know what is.”