Red Robin Gives You “All The Fulls” In New Campaign Focused on Family Connections from The Integer Group
By The Denver Egotist / /
Red Robin has launched a new “All The Fulls” campaign, focused on creating real connections with real families. The work is based on the insight that families are eating out more, but sitting down less, so quick meals are a real need. Red Robin is committed to delivering crave-worthy meals, while ensuring families leave with more than a full belly. So Red Robin delivers what families need most: real connection. The campaign’s core message is that “at Red Robin, the feeling you get is so much more than full” — playing on the word “Full” through the creative to engage guests, elevate the brand and strengthen loyalty.
“We are extremely excited to launch our new campaign and cannot wait for our guests to feel ‘All the Fulls,’” said Jonathan Muhtar, EVP, Chief Concept Officer for Red Robin. “No one makes moments of connection over craveable food more memorable than Red Robin, and our new campaign delivers a wink, a surprise and the emotional lift our Guests are craving.”
The Integer Group conceptualized the campaign as the brand AOR for Red Robin, working in conjunction with Assembly, Red Robin’s media agency, and Coyne PR.