New Work Via Boulder’s WorkInProgress Lets You Order Village Inn Breakfast from Bed


By The Denver Egotist / /

To introduce the public to their new breakfast delivery service, (the 61-year-old restaurant chain) Village Inn recruited the help of WorkInProgress who created a limited number of a one-of-a-kind smart alarm clocks — with a Village Inn breakfast order button.
The agency took it a step further in building an Alexa Skill, so every Village Inn fan can order breakfast in the future from the comforts of their own bed. Users can create a profile at that they can link the alarm clock to. Once the Alexa Skill is set up, all users have to do is say: “Alexa, tell Village Inn I want my breakfast.”
“Village Inn might have old fashioned hospitality, but it can still be a modern brand that leverages technology to make people’s experiences better,” said Matt Talbot, Partner Creative at WorkInProgress. A video-based campaign was created to support the launch of online ordering and delivery. The spots show Village Inn’s delivery services coming to the rescue in familiar situations. 


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