Copper Mountain Gives Out Makeup So Your Boss Won¹t Know – Via TDA_Boulder

 

By The Denver Egotist / /

This month, ski resort Copper Mountain will give out promotional cardboard kits containing concealer cream (aka “makeup”) to visiting skiers and snowboarders. The “Keep Your Job Concealer” cream is meant to hide skiers’ “raccoon eyes” — the telltale result of wearing ski goggles out in the sun. The instructions read, “Step one: Ski or snowboard at Copper Mountain. Step two: Apply concealer to face where goggle tan shows. Step three: Keep your job.” Each 6.2 gram kit will cover about 10 powder, ahem, “sick” days. The goal is to show late-season support for Denver area’s avid day-skiers. The promotion was created by TDA_Boulder.

Credits:
Client VP Marketing: Jesse True
Client Dir. Marketing: John Monson

ECD: Jonathan Schoenberg
CDs: Alex Rice, Jeremy Seibold
AD: Ande Eich
CW: Zola Owsley
Account Dir.: Paul Siegel
AE: Roger Ferguson 
Exec Producer: Sarah Sweeney

Printing: Color Bar, San Francisco

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