Hotels.com Dubs Social Media Travel Envy the “Hate-Like” in New Ad Campaign from CPB

 

By The Denver Egotist / /

It’s inescapable every time you open your social feed. The secret envy after seeing your friends post their amazing vacation pics. The side-eye feeling when you know they’re just out for likes, but you double-tap it anyway. For the first time, Hotels.com and CPB are giving this ubiquitous but unspoken behavior a name and calling it what it is — the “hate-like.” In a new campaign, “Be there. Do that. Get Rewarded.,” launching next week in the US and UK, Hotels.com pokes fun at this universal truth and offers people a solution to their travel envy.

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